Top 5 Beauty Retail iOS Apps in Australia: Q4 2024 Performance

In the fourth quarter of 2024, the beauty retail sector on iOS in Australia showcased intriguing trends in app performance. Here's a closer look at the top five apps, with data provided by Sensor Tower.

MECCA - Beauty Shopping experienced a varied download trend, starting at 4.7K downloads in early October and peaking at 9.7K in late December. Meanwhile, weekly active users increased steadily, beginning at 113K and reaching 126K by the end of the quarter.

Sephora - Beauty Shopping showed a fluctuating download pattern, with a notable peak of 9.1K downloads in late November. Active users started at 65K and saw a slight rise to 76K in late November before ending the quarter at 60K.

Lush Fresh Handmade Cosmetics had a significant increase in downloads, jumping from 327 downloads to a high of 9.9K in late December. Active users mirrored this trend, rising from 495 to 7K during the same period.

Adore Beauty | Shop Beauty Now saw a gentle fluctuation in downloads, beginning at 1.3K and peaking at 1.9K in late November. The app maintained a relatively stable number of active users, hovering around 27K to 30K.

Think Dirty – Shop Clean exhibited a steady increase in weekly revenue, reaching approximately $616 in mid-October. Downloads varied, with a notable high of 1K in December. Active users increased from 1.4K to 2.5K by mid-December.

For more detailed insights and data analysis, you can explore Sensor Tower's comprehensive reports.